Digital Business
Management Diploma
Step into the dynamic world of modern business with our comprehensive 43-week Digital Business Management diploma. Designed to equip you with the essential skills and knowledge needed to thrive in the digital landscape, this program offers a fast-track route to a rewarding and impactful career in business management.
Throughout the diploma, you’ll dive into a diverse range of topics, from marketing and e-commerce to project management and data analytics. Guided by experienced instructors, you’ll develop proficiency in utilizing digital tools, harnessing data insights, and crafting effective online strategies that drive business growth and innovation.
As the diploma progresses, you’ll specialize in areas such as social media marketing, digital advertising, and e-commerce management, gaining practical experience through real-world projects and simulations.
This program has been approved by the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Post-Secondary Education and Future Skills
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* For full tuition breakdown please contact us
The application fee is non-refundable.
43-Week Digital Business Management Program
20 hours – Strategies for Student Success
This introductory course sets the foundation for academic and professional success, covering strategies for effective study habits, time management, and personal goal setting.
80 hours – Computer Essential Skills
Students develop core computer competencies, learning essential tools like Microsoft Office Suite, Google Workspace, and other digital platforms necessary for business management.
40 hours – Effective Business Writing
This course focuses on the principles of clear and effective business communication. Students practice writing business emails, reports, and proposals, refining their written communication skills for a professional
setting.
40 hours – Business Law
An overview of the legal aspects of business, including contracts, liability, and employment law, providing students with foundational knowledge to navigate the regulatory landscape of business.
60 hours – Bookkeeping and Accounting Principle and Software
Introduces students to bookkeeping and accounting fundamentals, including software tools like QuickBooks, preparing them to manage financial records accurately.
40 hours – Business Finance Management
Focuses on financial planning and capital management, introducing students to budgeting, forecasting, and other financial principles critical to business profitability.
40 hours – Human Resources
Students learn the fundamentals of human resources management, including recruitment, training, and performance management, preparing them to support or lead HR functions within an organization.
60 hours – Sales and Marketing
Covers essential marketing and sales techniques, from consumer behaviour to market segmentation and product positioning, enabling students to understand the fundamentals of driving business revenue.
40 hours – Digital Marketing
This course covers digital marketing strategies, including content creation, social media engagement, and online advertising, equipping students to develop and execute effective digital campaigns.
60 hours – Customer Service with Negotiation and Conflict Management
Covers customer service best practices and equips students with negotiation and conflict resolution skills to handle challenging situations professionally.
40 hours – Management Information Systems
This course introduces students to information systems used in business management, exploring data management, decision support systems, and enterprise software applications.
40 hours – Social Media Marketing
An in-depth look at leveraging social media platforms to engage with audiences, drive traffic, and boost brand visibility, focusing on strategic content and platform specific techniques.
40 hours – Web Design and E-Commerce
This course teaches students the basics of website design and the fundamentals of e-commerce, enabling them to create user-friendly websites and online stores.
40 hours – Search Engine Optimization
This course covers SEO fundamentals, teaching students techniques to increase website visibility and reach target audiences through organic search traffic.
40 hours – Pay Per Click Advertising
Focuses on PPC advertising strategies, including Google Ads, teaching students to design, implement, and analyze paid advertising campaigns.
40 hours – Web Data Analysis
Students learn to interpret web analytics data, using tools like Google Analytics to measure website performance and optimize marketing strategies.
60 hours – Introduction to Project Management
Students learn the principles of project management, including planning, execution, and monitoring, equipping them to lead and manage projects effectively.
40 hours – Business Feasibility Study (Research)
A research-focused course where students learn to assess the viability of business ideas, analyzing market trends, customer needs, and competitive landscapes.
120 hours – Practicum Work Experience
This practicum provides hands-on experience in a real-world business setting, allowing students to apply their learning and develop valuable professional skills.
1. What is the focus of the Digital Business Management program?
This program is designed to equip you with the essential skills and knowledge to succeed in today’s digital business world. You’ll explore key areas such as digital marketing, e-commerce, project management, and data analytics, learning strategies to navigate the ever-evolving digital landscape.
2. What are some potential career paths after completing this program?
Graduates can pursue diverse roles such as digital marketing manager, e-commerce specialist, social media coordinator, project manager, and more. The program provides a flexible skill set that’s highly sought after across various industries.
3. Can I expect to learn about emerging technologies and trends?
Yes, the program is designed to keep you updated on the latest digital trends and innovations. You’ll gain insights into emerging technologies like social media trends, data-driven decision-making, and the integration of new technologies into marketing and project management.
4. Can I continue my education after completing this program?
Certainly, this program can serve as a springboard for further education, such as pursuing a bachelor’s degree in business or a related field. It also provides a solid foundation for obtaining professional certifications in digital marketing and project management.
Upon successful completion of this program, students will be able to demonstrate:
- Students will have the knowledge, skill, and ability in both areas of conventional and digital marketing.
- Students will be able to build professionalism in business.
- Students will have the knowledge, skill, and ability in the area of finance and financial topics most important to running a profitable small business with working capital management and forecasting.
- Students will showcase written and spoken skills in the workplace and enhance the student’s skills that are required for effective business communication.
- Students will understand the basic principles of accounting.
- Students will demonstrate a knowledge of theories and practices of digital business.
- Students will gain knowledge in SEO and learn how to use appropriate social media platform(s), enabling them to reach their target audience and achieve their goals.
- The student will be able to build a functional website that showcases their talent.
- Students will have an understanding of project management and the website planning process.
Admission Prerequisites:
- Students are required to be 19 years of age prior to the start of the program or possess a high school diploma (or equivalent), and provide evidence of one of the following English proficiency requirements:
- Completion of grades 9-11, including English 10 with a grade of ‘C’ or higher from a country where English is one of the principal languages, or
- Completion of 2 years of full-time post-secondary education at an accredited institution where English is the language of instruction, or
- Provide verified results for one of the English language proficiency tests listed below. Test results must be dated no more than two years before the start date of the program:
- International English Language Testing System (IELTS) Academic – Minimum overall score of 5.5.
- Test of English as a Foreign Language (TOEFL) IBT – Minimum overall score of 46.
- Canadian Academic English Language Assessment (CAEL) – Minimum overall score of 40.
- Canadian English Language Proficiency Index Program (CELPIP) Listening 6, Speaking 6, Reading 5, and Writing 5.
- Duolingo English Test (DET) – Minimum overall score of 95.
- Pearson Test of English (PTE) Academic – Minimum overall score of 43.
- Cambridge English Qualifications: B2 First exam (FCE) – Minimum overall score of 160 or “C”.
- Cambridge Linguaskill – Minimum overall B2 level.
- LANGUAGECERT Academic – Minimum overall B2 level.
- The Michigan English Test (MET) – Minimum overall B2 level.
- iTEP Academic – Minimum overall score of 3.5.
- EIKEN – Minimum placement of Grade Pre-1.
Upon successful completion of this program, students can expect to work as:
Digital Marketer
- Digital Business Analyst
- Marketing Analyst
- Digital Advertising
Programs
