Digital Business
Management Program
The program enhances students’ understanding of Business Management and Operations in the Digital World, focusing on effective communication and digital business correspondence skills. It equips aspiring entrepreneurs to efficiently handle various aspects of daily operations, from capital finance to workforce management. Students gain essential knowledge, skills, and abilities to be proficient managers in a digital environment, including web media, social media, and search engine optimization. Graduates are well-prepared for managerial roles, effective communication, and entrepreneurial ventures, having developed the necessary skills in the Digital World. The program also integrates cutting-edge technology relevant to the digital business field.
This program has been approved by the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Post-Secondary Education and Future Skills
Program Hours: Program Months: | Program Weeks:
|
60-Week Digital Business Management Program
- Business Communications
- Business Statistics
- Digital Marketing
- Business Law
- Sales and Marketing
- Business Finance Management
- Management Information Systems
- Human Resources
- Bookkeeping and Accounting I
- Accounting on Software II
- Social Media Marketing
- Web Design and E-Commerce
- Introduction to Project Management
- Business Entrepreneurship
- Search Engine Optimization
- Pay Per Click Advertising
- Digital Marketing Analytics
- Business Feasibility Study (Research)
- Introduction to Artificial Intelligence
- Web Content Writing
- Influencer and Affiliate Marketing
- Introduction to IT, Privacy and Security
- Career and Employment Skills
What is Digital Business Management?
Digital Business Management focuses on using digital tools, platforms, and strategies to manage business operations, marketing, and growth in online environments.
What skills are important for success in digital business management?
Important skills include communication, adaptability, analytical thinking, organization, and comfort with digital platforms and technology.
Do I need prior business or digital experience to enroll in the Digital Business Management Diploma?
No. Prior business or digital experience is not required. The Digital Business Management Diploma is designed for beginners as well as individuals looking to build new skills for today’s digital business environments.
Is the Digital Business Management Diploma suitable for career changers?
Yes. The Digital Business Management Diploma is well suited for individuals transitioning into digital or business-related careers.
What career opportunities are available after completing the Digital Business Management Diploma?
Upon successful completion of this program, students will be able to demonstrate:
- Demonstrate skills and abilities in both conventional and digital marketing areas.
- Build professionalism in business.
- Demonstrate knowledge, skill, and ability in finance and financial topics.
- Showcase written and spoken skills in the workplace and enhance the skills required for effective business communication.
- Identify and demonstrate basic principles of accounting.
- Demonstrate knowledge of theories and practices of digital business.
- Use appropriate social media platforms, enabling them to reach their target audience and achieve their goals.
- Build a functional website that showcases their talent.
- Implement project management and the website planning process.
- Define the nature of Canadian business and identify its main goals.
- Create and understand the importance of engaging content that attracts the right people.
- Draft an appropriate resume and cover letter
- Describe what AI is and explain the core concepts related to AI.
- Explain core ideas in IT security and privacy in plain terms.
Admission Requirements:
- Students are required to be 19 years of age prior to the start of the program or possess a high school diploma (or equivalent), and provide evidence of one of the following English proficiency requirements:
- Evidence that 3 years of full-time secondary education (Grades 8- 12), or 2 years if the Grades are 10, 11, or 12, have been successfully completed in the program’s language of instruction in a country where the language of instruction is one of the principal languages., or
- Completion of 2 years of full-time post-secondary education at an accredited institution where English is the language of instruction, or
- Provide verified results for one of the English language proficiency tests listed below. Test results must be dated no more than two years before the start date of the program:
- International English Language Testing System (IELTS) Academic – Minimum overall score of 5.5
- Test of English as a Foreign Language (TOEFL) IBT – Minimum overall score of 46
- Canadian Academic English Language Assessment (CAEL) – Minimum overall score of 40
- Canadian English Language Proficiency Index Program (CELPIP) Listening 6, Speaking 6, Reading 5, and Writing 5.
- Duolingo English Test (DET) – Minimum overall score of 95
- Pearson Test of English (PTE) Academic – Minimum overall score of 43
- Cambridge English Qualifications: B2 First exam (FCE) – Minimum overall score of 160 or “C”
- Cambridge Linguaskill – Minimum overall B2 level
- LANGUAGECERT Academic – Minimum overall B2 level
- The Michigan English Test (MET) – Minimum overall B2 level
- iTEP Academic – Minimum overall score of 3.5
- EIKEN – Minimum placement of Grade Pre-1
Upon successful completion of this program, students can expect to work as:
- Digital Marketer
- Marketing Manager
- Digital Business Analyst
- Business Developer
- Digital Advertising Coordinator
- Digital Marketing Professional
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