Digital Business Management Diploma Program Outline

digital workplace definition w c

Delivery: On Campus
Length: 43 weeks
Credits:
Hours: 820 hrs of theory, with an optional 120 hr, 6 week practicum placement

  • Work in both conventional and digital marketing environments
  • Build professionalism in business
  • Understand finance and financial topics important to running a profitable small business with working capital management and forecasting
  • Build skills in the basic principles of accounting
  • Hone skills in written and spoken business communication
  • Gain demonstrated knowledge of theories and practices of digital business
  • Gain knowledge and skills in SEO and how to use appropriate social media platforms to reach target audiences
  • Build understanding of project management and the website planning process
  • Get skilled to build a functional website
Program Module
Strategies for Student Success - 20 hours
Computer Essential Skills - 80 hours
Effective Business Writing - 40 hours
Management Information Systems - 40 hours
Business Law - 40 hours
Sales and Marketing - 60 hours
Business Finance Management
Digital Marketing - 40 hours
Human Resources - 40 hours
Customer Service with Negotiation and Conflict Management - 60 hours
Bookkeeping and Accounting Principle and Software - 60 hours
Social Media Marketing - 40 hours
Web Design and E-Commerce - 40 hours
Introduction to Project Management - 60 hours
Search Engine Optimization - 40 hours
Search Engine Optimization - 40 hours
Web Data Analysis - 40 hours
Business Feasibility Study (Research) - 40 hours
Work Experience Practicum - 120 hours

 

This program is currently under review by the Private Training Institutions Board (PTIB). We are currently accepting enquiries for this program but not applications at this time. Program start dates and application information will be available in the near future.

  • Grade 12 English
  • Confirmation of mature student status (19 years of age or older on first day of classes, or evidence of Grade 12 completion if under 19)

Graduates will be able to work in a variety of digital business roles such as

  • Digital Marketer
  • Digital Business Analyst
  • Business Developer
  • Digital Advertising Coordinator