Digital Business
Management Diploma

Program Description

Step into the dynamic world of modern business with our comprehensive 43-week Digital Business Management diploma. Designed to equip you with the essential skills and knowledge needed to thrive in the digital landscape, this program offers a fast-track route to a rewarding and impactful career in business management.

Throughout the diploma, you’ll dive into a diverse range of topics, from marketing and e-commerce to project management and data analytics. Guided by experienced instructors, you’ll develop proficiency in utilizing digital tools, harnessing data insights, and crafting effective online strategies that drive business growth and innovation.

As the diploma progresses, you’ll specialize in areas such as social media marketing, digital advertising, and e-commerce management, gaining practical experience through real-world projects and simulations.

PTIRU Approved

This program has been approved by the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Post-Secondary Education and Future Skills

program digital business management 2

Program Hours:
940 hours

Program Weeks:
43-weeks

Program Months:
10 months

Practicum:
120 hours

Delivery Method:
Combined

Campus:
Burnaby

Domestic Fees

Tuition:
$14,000.00

Application Fee:
$250.00

Application Fee:
$129.94

International Fees

Tuition:
$19,550.00

Application Fee:
$500.00

Application Fee:
$129.94

* For full tuition breakdown please contact us
The application fee is non-refundable.

43-Week Digital Business Management Program

20 hours – Strategies for Student Success

This introductory course sets the foundation for academic and professional success, covering strategies for effective study habits, time management, and personal goal setting.

 

80 hours – Computer Essential Skills

Students develop core computer competencies, learning essential tools like Microsoft Office Suite, Google Workspace, and other digital platforms necessary for business management.

 

40 hours – Effective Business Writing

This course focuses on the principles of clear and effective business communication. Students practice writing business emails, reports, and proposals, refining their written communication skills for a professional
setting.

 

40 hours – Business Law

An overview of the legal aspects of business, including contracts, liability, and employment law, providing students with foundational knowledge to navigate the regulatory landscape of business.

 

60 hours – Bookkeeping and Accounting Principle and Software

Introduces students to bookkeeping and accounting fundamentals, including software tools like QuickBooks, preparing them to manage financial records accurately.

 

40 hours – Business Finance Management

Focuses on financial planning and capital management, introducing students to budgeting, forecasting, and other financial principles critical to business profitability.

 

40 hours – Human Resources

Students learn the fundamentals of human resources management, including recruitment, training, and performance management, preparing them to support or lead HR functions within an organization.

 

60 hours – Sales and Marketing

Covers essential marketing and sales techniques, from consumer behaviour to market segmentation and product positioning, enabling students to understand the fundamentals of driving business revenue.

 

40 hours – Digital Marketing

This course covers digital marketing strategies, including content creation, social media engagement, and online advertising, equipping students to develop and execute effective digital campaigns.

 

60 hours – Customer Service with Negotiation and Conflict Management

Covers customer service best practices and equips students with negotiation and conflict resolution skills to handle challenging situations professionally.

 

40 hours – Management Information Systems

This course introduces students to information systems used in business management, exploring data management, decision support systems, and enterprise software applications.

 

40 hours – Social Media Marketing

An in-depth look at leveraging social media platforms to engage with audiences, drive traffic, and boost brand visibility, focusing on strategic content and platform specific techniques.

 

40 hours – Web Design and E-Commerce

This course teaches students the basics of website design and the fundamentals of e-commerce, enabling them to create user-friendly websites and online stores.

 

40 hours – Search Engine Optimization

This course covers SEO fundamentals, teaching students techniques to increase website visibility and reach target audiences through organic search traffic.

 

40 hours – Pay Per Click Advertising

Focuses on PPC advertising strategies, including Google Ads, teaching students to design, implement, and analyze paid advertising campaigns.

 

40 hours – Web Data Analysis

Students learn to interpret web analytics data, using tools like Google Analytics to measure website performance and optimize marketing strategies.

 

60 hours – Introduction to Project Management

Students learn the principles of project management, including planning, execution, and monitoring, equipping them to lead and manage projects effectively.

 

40 hours – Business Feasibility Study (Research)

A research-focused course where students learn to assess the viability of business ideas, analyzing market trends, customer needs, and competitive landscapes.

 

120 hours – Practicum Work Experience

This practicum provides hands-on experience in a real-world business setting, allowing students to apply their learning and develop valuable professional skills.

1.  What is the focus of the Digital Business Management program?

This program is designed to equip you with the essential skills and knowledge to succeed in today’s digital business world. You’ll explore key areas such as digital marketing, e-commerce, project management, and data analytics, learning strategies to navigate the ever-evolving digital landscape.

 

2. What are some potential career paths after completing this program?

Graduates can pursue diverse roles such as digital marketing manager, e-commerce specialist, social media coordinator, project manager, and more. The program provides a flexible skill set that’s highly sought after across various industries.

 

3. Can I expect to learn about emerging technologies and trends?

Yes, the program is designed to keep you updated on the latest digital trends and innovations. You’ll gain insights into emerging technologies like social media trends, data-driven decision-making, and the integration of new technologies into marketing and project management.

 

4. Can I continue my education after completing this program?

Certainly, this program can serve as a springboard for further education, such as pursuing a bachelor’s degree in business or a related field. It also provides a solid foundation for obtaining professional certifications in digital marketing and project management.

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